lead generation - Purple Banana Marketing

How to increase sales lead conversation rates: From slick salesperson to genuine friend

Picture the scene… you’ve just arrived at your local car dealership, full of excitement and ready to find your perfect four wheels. You’re quickly approached by a salesperson who is smooth-talking, not really listening to your needs, and making promises without substance. Instant turn-off. Ten minutes later another salesperson approaches you like a genuine friend,…

How to generate more leads from your marketing campaigns

By Sarah Edwards |

So you’re looking to grow your business and have ambitious sales target to hit by your (fast approaching) financial year end, but your pipeline isn’t looking too healthy and your marketing campaigns aren’t generating you enough leads… sound familiar?! Fear not though, you’re not alone! But the good news is you’ve come to the right…