Strategy - Purple Banana Marketing

How to create an internal marketing budget

So many agencies don’t have a well thought-out, documented internal marketing budget of their own, yet if your agency was a client and your marketing strategy was the new brief one of the first things you’d want to know is “What’s your budget?”. It’s a crucial piece of information and without it you’re just shooting…

Marketing strategy must haves

By Sarah Edwards |

Is your marketing delivering what you need it to? Do you struggle to understand what’s working and what isn’t? Don’t, worry – you’re not alone! More often than not people focus all their time and effort jumping from one tactic to the next, without really having a strategy – or even a goal in mind.…