Attracting dream clients: 3 must-do things to get you noticed
Imagine trying to find your ideal match in the world of dating.
You’ve got a sea of potential partners, each with their unique quirks, and you’re trying to figure out who shares your interests and values.
But how do you find the perfect match and make that lasting impression amongst all the other singletons?
Just like dating, attracting the right kind of clients is the foundation of any successful agency, yet this crucial stage comes with its own unique set of challenges too!
- Identifying who your dream clients are
One of the primary challenges agencies face is defining and identifying their dream clients. With a multitude of potential businesses to work with, homing in on those that align with your agency’s expertise and values can be difficult.
- Competing in a busy market
Agency-land is a competitive place to be!
Standing out and capturing the hearts and minds of potential clients amid the noise is a constant battle. Why should that dream client pick you?
- Knowing where to show up
Striking the right balance between online and offline marketing channels can be challenging. How do you know where to allocate your time, energy, and budget when there’s so much choice these days?
If you don’t have a clear picture of who you’re wanting to attract, what’s going to prick their ears, and where they hang out, you’re shooting in the dark and hoping something might stick.
But, don’t panic, the good news is there’s something you can do about it! Follow these three simple steps and you’ll have your dream clients banging your door down in no time.
Develop your dream client persona
Take the time to create a detailed customer empathy map and really start to develop a deep, shared understanding of the audience you’re trying to attract.
It’s a great exercise to gain clarity on the problems you’re trying to solve, and where your audience hangs out.
Own your niche
What’s your point of difference in the eyes of your dream clients? What’s really going to make you stand out?
Specializing in a particular market segment, service, or approach will make your agency more appealing and the obvious choice to those looking for help. There’s a few ways to niche – it’s just about working out what’s right for your agency.
Audit your content and channels
So you’ve figured out who you want to get in front of, what’s going to get their attention now you need to commit to it!
Take a good hard look at your sales and marketing content and channels – make sure they demonstrate your newfound value and you’re showing up in all the right places.
Remember, you don’t have to be everywhere! You might only pick two or three channels, but do them really well. Ask yourselves “What’s the one thing you could create that you’d be amazing at, that your clients would value the most”? Start there and build trust and credibility by being consistent without over-stretching the team.
And before you feel like you’re the only agency struggling to attract your dream clients – you’re certainly not alone. This is exactly how Daphne at Thrive Agency felt before she reassessed things and now she has “…a team who know just what they are doing and enjoy doing it successfully!”.
If you’re still struggling and would value a second opinion on why you might not be attracting your dream clients we’d be more than happy to chat things through over a 30-minute virtual brew!
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