Marketing strategy must haves

Marketing strategy

Is your marketing delivering what you need it to? 

Do you struggle to understand what’s working and what isn’t? 

Don’t, worry – you’re not alone!

More often than not people focus all their time and effort jumping from one tactic to the next, without really having a strategy – or even a goal in mind.

And if you feel you don’t have the know-how then the good news is that you don’t need a university degree, or a consultant, to tell you how to market your business (though I’ve probably just done ourselves out of a job right there!).

The key to developing a plan that’s right for you and your customers is to take the time and work through the following – and be specific!

  • Have a clear goal in mind
    • What does success look like for you?
    • How will you measure it?
  • Identify the critical success factors
    • What elements are critical to you achieving your goal?
  • Understand the landscape
    • Who is your audience?
      • What are their pains and motivators?
      • Be specific – name them!
    • Who are you competing against?
      • How will you be different (not better)?
  • Define your customer value proposition
    • What’s the story that will resonate with your target market?
  • Identify how you will reach your audience
    • Which channels will you use?
    • What content do you need to produce?
  • Work out your budget
    • How much time and money do you have to spend realistically??
    • Will this cover the cost of your tactics?
    • Keep a track of your investment

If you follow this advice you will gain clarity on what you need to do to reach your goals and most importantly why you’re doing it.

If you’re still not sure on how to start, then why not get in touch? I’d be more than happy to give you some advice.

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